The global marketplace has become so accommodative that today anyone can set up a business and connect with consumers. Internet has become one of the major reasons why entrepreneurs are experimenting and venturing into unexplored terrains. The boost that online marketing has given businesses is something amazing and spectacular. For ages, businesses have struggled to reach their consumers. For FMCG (fast-moving consumer goods) products the task to reach consumers has been comparatively easy than for many others. But today, online marketing has allowed all kinds of businesses to reach their consumers easily. The Internet has played a major role in bridging the gap between businesses and consumers.
How Online Marketing Bridges the Gap between Businesses and Consumers
Email Marketing: One of the trusted and successful methods of reaching the consumers is to personally be in touch with them. This is effectively done through email marketing. This marketing method allows consumers to design attractive brochures individually addressed, thus increasing the value of such mails.
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Viral Marketing: We live in an age where social networking sites literally define who we are and what we do. Thus capitalizing on this trend is very important. Businesses do so by going viral. They create their company or brand’s page of social networking sites such as Facebook, Twitter, and LinkedIn and invite friends to ‘like’ them. With word-of-mouth campaigns, slowly they start entering more profiles and getting a larger customer base. The best part about viral marketing is that there is no investment required whatsoever.
Keyword-Specific SEO: Another successful way of increasing visibility and connecting better with the consumers is through keyword-specific SEO. Search engine optimization ensures that a company’s site is ranked higher on the search engine results page. This is done by understanding the requirements of the consumers. Thorough research will tell what keywords consumers use to search for information, products, etc. Once this is understood, the keywords are incorporated into the website’s content that gets easily indexed by the search engine crawlers.
As we can see above, online marketing can be done in several ways. All the above listed methods have their own advantages and disadvantages, but at the end of the day they are very effective too. Let us now take a look at the advantages of online marketing.
Advantages of Online Marketing
Increases Consumer Base: What conventional marketing could not achieve, online marketing has achieved quite easily and that is connecting to a larger consumer base. Since the reach of the Internet is global, a company’s geographical location doesn’t make any difference when it comes to reaching the consumers. Increased consumer base can generate more revenue for the business.
Cost Effective: Many times, small businesses cannot reach their consumers because they do not have the necessary budget to invest on marketing. Print, television, radio are all expensive marketing mediums and something that is not feasible for all. It is a well-known fact that large companies allocate huge funds for marketing. But unfortunately more budget doesn’t mean more success or reach. Online marketing is a cost-effective solution as even with a shoe-string budget, the campaign can be very successful. Online marketing has allowed small businesses to expand and reach more consumers without having to worry about the budget.
Today, there are several companies specializing in online marketing and rendering their services for other business. Online marketing is no longer something that can be taken lightly. In fact, it calls for aggressive marketing strategies and campaigns. The competition too has increased manifold, making it necessary for businesses to get serious with online marketing